Reduced Inequalities
Reduce inequality within and among countries. For SMEs, this means fair access, inclusive hiring, accessible services, and removing barriers that prevent people from taking part in work and local community life.
A practical example, local and repeatable
A Birmingham based service business noticed some customers struggled to access their support due to language barriers, limited mobility, and digital only booking. They introduced clearer plain English pages, optional phone booking, step free access information, and basic staff training on inclusive customer support. Complaints dropped, reviews improved, and more customers felt confident choosing them.
- Added simple booking options, phone and online
- Improved accessibility information and signage
- Used clearer language and inclusive customer support
- Higher satisfaction and better reviews
- More repeat customers and referrals
- Stronger reputation across Birmingham
They updated their SDG:Zero listing with “accessible service”, “inclusive support”, and “customer first Birmingham”. This supported searches like “wheelchair accessible service Birmingham” and “friendly local business near me”, helping people find a better fit quickly.
Quick explainer video
Hear how SDG 10 supports local SMEs, and how small changes in access, communication, and fairness can widen opportunity and strengthen local trust.
Practical actions for SMEs
Add accessibility details, step free access, parking, entrances, and contact options.
Online plus phone or email options can remove barriers quickly.
Plain English pages, clear pricing, and fewer assumptions help everyone.
Widen where you advertise, remove unnecessary requirements, and focus on skills.
Short training on empathy, accessibility, and bias can change customer experience fast.
Listing copy examples you can use
We provide clear accessibility information and offer multiple ways to book and contact us.
We aim to recruit fairly, remove unnecessary barriers, and focus on skills and potential.
We treat customers and staff with respect, using clear communication and transparent pricing.
Simple metrics to track
Number of changes made, signage, booking options, and customer feedback.
Where applicants come from, shortlisting fairness, and progression outcomes.
Reviews, complaints, and repeat bookings, especially after improvements.
Turn fairness and access into local credibility
Inclusion builds trust. When people can access your service easily and feel respected, they are more likely to choose you and recommend you. Add SDG 10 to your SDG:Zero listing, then share what you have improved and what customers are saying.