Zero Hunger
End hunger, achieve food security, and promote sustainable agriculture. For SMEs, this is about reducing food waste, supporting access to nutritious food, and strengthening local supply chains that keep communities resilient.
A practical example, local and real
A Leicester-based café and deli noticed rising food costs and more families looking for affordable, nutritious options. They introduced a daily surplus scheme, partnered with a community food hub, and shifted more purchasing to local producers so they could keep quality high while reducing waste and stabilising pricing.
- Surplus food redirected at the end of day
- Local supplier partnerships for core ingredients
- Clear allergen, nutrition, and portion info
- Lower waste costs and better stock control
- Stronger local reputation and word of mouth
- More repeat customers and community trust
They updated their SDG:Zero listing and Google Business updates with phrases customers search, such as “sustainable café Leicester”, “locally sourced food Leicester”, and “food waste reduction business”. This helped them show up more often for local intent searches, and improved click through to bookings and walk ins.
Quick explainer video
Hear how SDG 2 affects local SMEs, and how small, practical actions can make a real difference in local communities.
Practical actions for SMEs
Track surplus, tighten ordering, and redistribute safe surplus where possible.
Strengthen local supply chains, shorten delivery distance, and improve freshness.
Partner with food banks, schools, or community kitchens, and share the impact.
Transparent menus, allergen info, and healthier options make choices easier.
Prefer suppliers with sustainable farming practices and ethical standards.
Listing copy examples you can use
We source key ingredients from local suppliers where possible to support nearby producers and keep our supply chain resilient.
We actively reduce food waste through better ordering, portion planning, and safe surplus redistribution.
We partner with local organisations to support food access and share practical updates on the impact we deliver.
Simple metrics to track
Weekly waste levels, surplus reduction, and cost savings.
Share of ingredients purchased from local suppliers and producers.
Meals donated, partnerships supported, and community events contributed to.
Turn responsible food practices into local visibility
When people see you source responsibly, reduce waste, and support food access locally, trust grows quickly. Add SDG 2 to your SDG:Zero listing, then publish short updates (local suppliers, surplus reductions, community partners). That content supports local rankings and strengthens conversions from searches in your area.