Veteran Badge
The SDG:Zero Veteran badge recognises businesses and organisations that actively support veterans, employ veterans, are veteran-led, or provide meaningful services for the armed forces community. It is a visible sign of commitment, respect and practical impact for those who have served.
Trust signal
Show your commitment to veterans directly on your SDG:Zero profile and wider brand presence.
Stronger visibility
Help veterans, families and supporters find organisations that genuinely care and contribute.
Community recognition
Highlight your support for service leavers, veterans and military charities in a meaningful way.
Values in action
Show that your organisation stands for dignity, opportunity, wellbeing and inclusion.
What does the Veteran badge mean on SDG:Zero
The Veteran badge is a recognition badge for businesses, charities and organisations that actively support the armed forces community.
- Service recognition
- Employment support
- Community impact
- Inclusive values
This badge helps users quickly identify organisations that respect military service and turn that respect into real action. It is relevant for veteran organisations, charities, support services, employers and businesses that want to make their commitment visible and credible.
Who the Veteran badge is for
The badge is designed for a broad range of organisations that support veterans in practical, visible and meaningful ways.
Veteran-led organisations
Businesses or organisations founded, led or run by veterans who continue to serve the wider community through their work.
Veteran employers
Employers that actively recruit veterans, value transferable skills and create strong opportunities for long-term careers.
Military charities and support groups
Charities and organisations such as The Royal British Legion, Help for Heroes, Combat Stress and similar initiatives supporting veterans and families.
Professional support services
Organisations offering mental health support, financial advice, training, housing support, rehabilitation or employment support for veterans.
Fundraising and awareness champions
Businesses that regularly fundraise, volunteer, donate or campaign in support of the armed forces community.
Community-first organisations
Groups helping veterans build confidence, belonging, resilience and connection through local or national support networks.
Show how your organisation supports veterans and make that commitment easier for others to see.
SDGs commonly linked to organisations supporting veterans
Supporting veterans often connects strongly to inclusion, health, opportunity, partnerships and stronger communities.
Good Health and Wellbeing
Mental health, rehabilitation, physical wellbeing and long-term support for veterans and their families.
Decent Work and Economic Growth
Employment pathways, meaningful work, skills recognition and better long-term career prospects for veterans.
Reduced Inequalities
Helping veterans overcome barriers linked to health, employment, transition, housing or access to support.
Partnerships for the Goals
Stronger collaboration between charities, employers, local communities and support services for veterans.
Quality Education
Training, reskilling, mentoring and lifelong learning that supports successful transition into civilian life.
Sustainable Cities and Communities
Building stronger, safer and more inclusive communities that recognise service and support reintegration.
How to qualify for the Veteran badge
We keep the process practical. Show how your organisation supports veterans, what that support looks like in reality, and why it matters.
1, Explain your connection
Tell us whether you employ veterans, support veteran causes, are veteran-led, or deliver services for veterans and military families.
2, Show real evidence
Share examples such as recruitment initiatives, partnerships, testimonials, fundraising, support programmes or service outcomes.
3, Demonstrate values in action
Show that your support is not tokenistic, it should be visible in your culture, partnerships, programmes or leadership.
Pro tip, focus on substance
Strong applications are clear and honest. A simple explanation of what you do for veterans, and the difference it makes, is more powerful than vague claims.
Veteran Badge FAQ
Quick answers to help you decide whether this badge is right for your organisation.
Who is the Veteran badge for
It is for businesses, charities and organisations that support veterans in a meaningful way, whether through employment, leadership, specialist services, partnerships, fundraising or direct community support.
Do I need to be a charity to apply
No. The badge is open to charities, businesses, social enterprises and community organisations, as long as there is a clear and genuine commitment to supporting veterans.
Can veteran-led businesses apply
Yes. If your business is founded, led or run by veterans, and that identity is part of your mission, values or impact, you may be eligible.
What kind of evidence helps an application
Examples include veteran employment policies, charitable partnerships, fundraising activity, support programmes, testimonials, case studies, service outcomes or clear public commitments to the armed forces community.
Where will the badge appear
On your SDG:Zero business listing and anywhere else you choose to display it, including your website, presentations, social media and marketing materials.
Can the badge be reviewed or removed
Yes. If the organisation no longer aligns with the values behind the badge, or the status needs to be reassessed, SDG:Zero may review it fairly and transparently.
Show your support, tell your story and help veterans, partners and communities find organisations that truly care.