Award-winning video production company BearJam has announced a new partnership with Nature Impact to fund UK nature restoration through every AI-driven production project it delivers.
Launched to coincide with Earth Day 2026, the partnership will see 1 per cent of every AI production budget directly spent on nature restoration projects.
Built into BearJam’s pricing, the contribution applies to all AI-driven work, including generative video, AI-assisted visual effects, and compute-intensive production processes.
The Wandsworth-based company believes it is the first video production company in the UK to link AI production directly to biodiversity action. As demand for AI video increases, the environmental impact of energy-intensive data centres and compute infrastructure is becoming an important consideration.
Founder James Hilditch said: “Generative video is powered by data centres that consume vast amounts of energy, placing increasing pressure on the planet. We believe it’s our responsibility to take ownership of the resources we use and act in a meaningful way.
We wanted to invest in something tangible, local, and long-term, something you can actually visit and see with your own eyes
“Whether it’s climate change, nature, biodiversity loss, or pollution and waste, we all have a role to play in addressing the environmental challenges of tomorrow.”
The new partnership turns that environmental impact into a direct, measurable contribution to biodiversity every time AI tools are used.
Hilditch added: “Rather than relying on generic carbon offsetting, we wanted to invest in something tangible, local, and long-term, something you can actually visit and see with your own eyes. Nature Impact’s work gives us exactly that.”
Nature Impact is establishing nature recovery projects across Southern England, transforming underproductive land into biodiverse ecosystems, including wildflower meadows, native woodland, restored hedgerows, and connected wildlife corridors.
Nature Impact projects are delivered under the UK’s Biodiversity Net Gain (BNG) framework, independently monitored and verified, and secured for nature in perpetuity.
Tom Nelson, Co-Founder of Nature Impact, pictured above left with Hilditch, said: “Our nature credits are underpinned by a UK-regulated framework, independently verified, and backed by serious science, so buyers can be confident their contribution is driving measurable environmental change. BearJam understands something that more businesses are beginning to grasp: nature isn’t separate from our economy; it is the foundation of it.”
