Sam has worked in the payments industry since 2019 and is widely recognised as a trusted authority in ethical merchant services. A top-performing and award-winning advisor, he has built his reputation not through aggressive sales tactics, but through transparency, long-term thinking and honest conversations.
Operating across Morecambe, Lancaster, Cumbria, the North West and UK-wide, Sam meets directly with business owners to review existing payment arrangements, identify inefficiencies, and introduce smarter solutions where appropriate.
One of the most popular systems he supports is takepayments+, a smart, cloud-enabled card terminal that goes far beyond simply taking payments. It offers:
• Cash recording alongside card transactions
• Itemised billing and product categorisation
• Gratuity management
• Advanced cloud-based reporting
• Real-time transaction insights
• Remote access to business performance data
This allows business owners to make better decisions based on real numbers — not guesswork.
Sam also supports businesses with remote and digital payment tools including pay by link, virtual terminals, e-commerce portals and mobile phone payment apps — ensuring they can take payments wherever their customers are.
His approach is built around adding genuine value. That means:
• Clear pricing explanations
• No hidden jargon
• Honest suitability assessments
• Long-term cost sustainability
• Advising against a switch when it isn’t beneficial
Through active involvement in BNI and the wider local business community, Sam has also helped hundreds of charities and community organisations access affordable payment technology, strengthening local fundraising capacity.
His mission is straightforward: stronger businesses, supported by fair and sustainable payment solutions.
